Our Team
Built by Founders. Driven by Freedom.
Business Freedom Advisors™ was born out of a simple but urgent realization:
Too many successful business owners are silently overwhelmed. Working harder than ever, yet drifting further from the life they thought they were building.
We’ve lived it.
Every leader on our team has sat in the founder seat, wrestling with hiring challenges, financial pressure, team misalignment, and the question, “Is this really worth it?”
That’s why we built BFA differently.
We’re not theorists. We’re not consultants. We’re operators, strategists, and integrators who know what it takes to build a business that doesn’t fall apart without you.
Our approach is rooted in empathy, but driven by execution.
We embed a Fractional Executive Unit (FEU) into your company — a unified team that brings clarity, structure, and momentum where you need it most.
And we’re not just here to solve today’s issues.
We’re here to help you build the business you always meant to build — the one that creates wealth, freedom, and lasting impact.
Meet Your Growth Partners
We’re a team of seasoned strategic operators, integrators, and financial architects who know how to turn vision into execution, and overwhelm into opportunity.
Scott Landis
Strategic Integrator
Scott is the architect of the Alignment Operating System™ and the TriMetric Tracking System™. As Strategic Integrator for BFA, he turns vision into systems, aligns teams around the right priorities, and ensures everything we build creates real, transferable value. He’s also the founder of Business Freedom Forum™ and author of Balancing Act.
Jeff Jacob
Financial Modeler & Diagnostic Strategist
Jeff leads the Business Health Diagnostic (BHD) and financial modeling systems that power the TriMetric™ framework. He helps clients increase profitability, forecast growth, and prepare for scalable expansion or exit—translating complex financial data into clear, actionable strategy.
Jenn Oney
Tax Strategist & Accounting Architect
Jenn leads tax strategy and financial system design across the CSI program. With deep experience in accounting, entity structure, and compliance, she helps business owners reduce tax liability and install sustainable financial operations—starting with a forensic review of their current books.
Mahesh M. Thakur
Intelligent Systems Architect
Integrating his AI to ROI™ framework into the TriMetric Business Health and Executive Performance systems, Mahesh helps business owners and leadership teams embed intelligent systems into daily operations—strengthening decision-making, automating workflows, safeguarding legacy systems, and driving innovation.
Tawnya Landis
Funding Strategy & Capital Access Liaison
Tawnya helps business owners secure the funding and partnerships needed to scale with confidence. She connects clients to strategic capital opportunities—from grants and global funding programs to business credit, banking relationships, and bridge-loan solutions—aligning funding decisions with long-term goals.
Caleb Christenson
Growth Systems Strategist
Caleb leads marketing strategy and performance growth initiatives at Business Freedom Advisors™. He designs and optimizes scalable systems that attract qualified leads, increase conversions, and drive predictable revenue. From funnel architecture to automation strategy, Caleb ensures marketing and operations work together as one cohesive growth engine.
Ready to Talk?
You don’t need another coach, consultant, or strategy in a binder.
You need a team who gets it — and who’s ready to roll up their sleeves and build with you.
If your business is growing… but your freedom, peace, or profitability isn’t — let’s talk.
The first step is simple: diagnose what’s holding you back.
We’ll walk through your TriMetric™ Business Health Score, show you what’s really going on under the hood, and outline a path forward.
This isn’t a sales call. It’s a clarity call.
If we’re a fit, we’ll map out your next strategic move. If not, you’ll still walk away with insight worth thousands.
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